“We had some challenges, obviously. The week before we were due to shoot we didn’t have the full quota. There were people who were maybes, or waiting on flight details. It was very difficult to co-ordinate as people needed to organise shift swaps, child care, so there were a few hairy moments, but we got there in the end.”
In addition to the documentary style film, Feel Good is executing an experiential campaign where people can hop into a ‘Feel Good taxi’, as well as a consumer PR campaign, radio and out of home plans in August. MEC is handling media buying while Social Chain is engaging in an influencer campaign with some of the skinny dipping participants.
“There’s only certain types of clients you’d lay this challenge out to. We proposed that we do this for real, live, where there’s nowhere to hide,” Drury said.
“The client has taken a big leap of faith and we have managed to pull it off, I think. From an agency perspective, I’ve never seen staff moved to tears of relief during a campaign.”