Production: BAUHAUS COMMERCIALS FOR SOCIAL MEDIA. The focus of the new BAUHAUS campaign “Feel at home like never before” developed by DDB Düsseldorf is on the diverse ways in which people feel good and live out their own four walls. In addition to the classic channels, the campaign will be played out extensively on social media. At the same time, BAUHAUS is the first company from the DIY industry in Germany to start a hashtag challenge on TikTok, which makes the campaign idea tangible for everyone.
Title: BAUHAUS COMMERCIALS FOR SOCIAL MEDIA
Category: Commercial, Promo
YouTube: https://www.youtube.com/watch?v=hAo12PHSZOw
Producer: TRUEMATES GmbH
Web: https://www.truemates.de
Client: Bauhaus
Web: https://www.bauhaus.info/
Agency: DDB ADVERISING – DDB, Doyle Dane Bernbach
Web: https://www.de.ddb.com/news/neue-bauhaus-kampagne-so-digital-wie-noch-nie/
Job: Line Producer Spain
- Casting 42 local actors, 100% buyout
- Local crew 12 technicians, German crew 20 technicians, 2 clints 2 agents
- COVID19 testing on set, diagnostic test RA T (Rapid Antigen Test) for everybody
- Catering, 3 meals for 50 people per day
- Locations rental of three country estates with large gardens and pools,
- Painting entire grass of two big gardens Camera and lighting equipment rental
- Overhaul, two 20 ton lorries with Bauhaus equipment and plants
- Rental of a greenhouse, storage space and labour,
- Hotel accommodation for German crew, 20 persons
- Vehicles rental for crew and transport of Bauhaus equipment and plants.
